Who says you can’t treat all your senses to your favorite condiment?
In an unexpected twist that will excite condiment and fragrance lovers, there’s a new collaboration that brings one of the fan favorite condiments to the world of perfume. Designed to engage all your senses, this unique team up blends food creativity and the art of perfumery together for a surprising but promising experience.
Hellmann’s Mayonnaise teams up with quarterback Will Levis to launch a unique product: the first-ever Parfum de Mayonnaise called Will Levis No. 8. This fragrance captures the inviting scent of mayonnaise, which aims to give football fans a way to feel ready for every game day.
Starting today and just in time for the football season, interested fans can grab the new fragrance for $8, while supplies last. The 30mL bottle, designed in Hellmann’s signature blue color, captures the creamy smell of Hellmann’s Mayonnaise. The scent has rich and bold notes, with tart mayonnaise scent, musk and hints of vanilla and coffee.
Will Levis shared his excitement about this collaboration and stated that launching his signature scent is now a dream come true. He also noted that Will Levis No. 8 is not just a mayonnaise-inspired fragrance but is also transformative. After all, he has eaten and drunk mayo, now he can smell like it.
Levis’s collaboration with Hellmann’s for the fragrance follows a contract that provided him with a lifetime supply of mayonnaise. As Will is on his second year with Hellmann’s, he is now eager to show his love for the brand’s mayonnaise with this innovative and unique fragrance.
Chris Symmes, Head of Marketing for Dressings in North America at Unilever, shared that Hellmann’s is the first condiment brand to develop a fragrance based on its product. He also gave emphasis that the partnership with Will Levis was a perfect fit for launching this unique perfume, which aims to connect condiment and football fans.
To keep up with the availability of Will Levis No. 8, be sure to follow Hellmann’s Mayonnaise on Instagram.
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A Look Into Hellmann’s And Will Levis’ Collaboration
Hellmann’s Mayonnaise and Will Levis’ collaboration started last year, following the latter’s unapologetic love for mayonnaise when he put it into his coffee. In return, Hellmann recognized the professional athlete’s talent and genuine love for their creamy condiment through a contract of a lifetime supply of mayonnaise.
Will Levis is surely the first athlete to secure a definite deal from the best-selling mayonnaise brand, and their partnership aims to show the condiment can take any dish to another level, even if it means adding a generous amount to your morning coffee. Through an emotional press conference, Levis announces the partnership and also shares his lifetime love for Hellmann’s, beginning from the childhood sandwiches made by his mom to his high school lunch lady spreading love and mayo.
Thanks to Levis’ unique mayonnaise and coffee combination, it catapulted him into the condiment and food stardom. Hellmann’s and Will will be introducing a variety of innovative recipes on Hellmann’s website and social media accounts, each featuring a new and creative way to add mayonnaise to any dish, and of course, it’s going to be endorsed by Will Levis himself.
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From The Club
Mayonnaise-scented perfume? I know you’re shocked, but don’t worry, you’re not going to crave bread and a spread when you wear this one. Thanks to Hellmann’s and Will Levis, mayonnaise lovers can get mayo-scented perfume to wear daily or on special occasions. And with its notes of vanilla and coffee, it’ll surely balance off the creamy scent of mayonnaise, leaving you feeling and radiating confidence wherever you’re going.
