OREO is all set to start the new year on a high note with fresh flavors and exciting new products.
This is the moment that OREO fans have been waiting for. Finally, the brand has released its new flavor innovations that will become permanent additions to its portfolio in 2025. One of them will hit the shelves this December, and the rest will be available starting early January. And what about the yummy OREO frozen treats? Well, on that end, you’re gonna look forward to new products, too! There’s a lot to unpack from OREO’s new product lineup, so we better get started on the sweet, important details.
OREO, the best-selling cookie brand in the US, is thrilled to announce its new innovative products. Fans will be looking forward to a total of 7 products, and here’s the complete lineup:
OREO Game Day
Sports fans, bring something sweet with you during watch parties and tailgates. Waiting on the sidelines is the OREO Game Day cookies featuring chocolate cookie with football-themed embossments. This limited-edition cookie will be available in five different cookie designs, and they will hit the stores nationwide after Christmas Day, December 26. OREO Game Day cookies will be around until supplies last.
OREO Loaded
Love the Mega Stuf level creme? Then, this one’s for you! OREO Loaded cookies feature the same chocolate cookie that you love but with Mega Stuf level creme loaded with bits of real OREO cookie pieces. This item will be a permanent addition to the brand’s portfolio; available starting January 3, 2025.
Golden OREO Cakesters
After over a decade, the Golden OREO Cakesters are coming back to your snack aisle. The best part? They’ll be home for good! This permanent item will be available starting January 3, 2025. Fans and superfans can expect a soft-baked snack loaded with creme filling. Imagine two golden pillow-y cakes with the creme sandwiched in between. That’s Golden OREO Cakesters for you!
OREO Irish Creme THINS
If you’re looking for something that’s a little lighter, go for the OREO Irish Creme THINS. This product is made with original thin cookies loaded with Irish Creme-flavored creme. For the uninitiated, Irish Creme has flavor notes of vanilla and chocolate, so expect these flavors from the OREO Irish Creme THINS, coming to the stores starting January 3, 2025. This product is also a permanent addition to the brand’s portfolio.
OREO Minis Peanut Butter
For fans of OREO and peanut butter snacks, you’re gonna love the OREO Minis Peanut Butter. This nutty treat offers bite-sized chocolate cookies with peanut butter creme filling. Sounds delicious? You can grab this snack at the major retail stores near you starting January 3, 2025. As per the brand, the OREO Minis Peanut Butter are great for sharing with loved ones or as a snack for your upcoming trips.
OREO Frozen Treats Bites
Who doesn’t love OREO as a frozen treat? Well, not me! So let’s rejoice in the fact that OREO Bites are coming to the stores nationwide on January 2025. These bites are perfect for on-the-go snacking—poppable and delicious. It’s made with frozen dairy with creme-flavored base, and then dipped in a coating made with crushed OREO. This new item will be available all year-round.
OREO Frozen Treats Mini Bars
If you remember the OG OREO Bars, well, they just turned mini! OREO Mini Bars are ideal snack options if you’re looking for a cookie-flavored dessert but worried about portion control. The OREO Mini Bars has a creme-flavored base loaded with cookie pieces and then dipped into a chocolate coating made with crushed OREO. You can get your hands on this item starting January 2025, and it will be available all throughout the year.
In addition to these seven new products, OREO also announced an exclusive club called OREO Dunk Club. As per the brand, fans who will sign up will have access to special perks, including latest updates on product releases and pre-sale events. Members can also help OREO in choosing future activations via surveys. All these and more await fans who will sign up here.
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From The Club
OREO‘s commitment to innovation really shows in this new lineup of products for 2025. I can’t believe there are so many ways to enjoy this cookie brand other than the classic twisting and dunking of the cookie sandwich. I’m most excited about the Golden OREO Cakesters and OREO Minis Peanut Butter. For me anything that’s fluffy and with peanut butter is hard to resist!
