Make way for a new candy in town; Mars introduces a crunchy twist on the fan favorite SKITTLES candy.
This October, SKITTLES unveils their newest candy creation, featuring a crispy and crunch twst on their classic candy offering. Say hello and let’s welcome new SKITTLES’ Pop’d, it blends a unique and crispy texture, with the iconic Original fruity flavors and new Sour flavors that will surely deliver a new taste experience for fans.
Ro Cheng, the Marketing Vice President at Mars Wrigley North America, shares that at Mars, they are constantly looking for innovative options to deliver new experiences to fans, considering flavor profiles and texture trends that the consumers are seeking. Plus, they also shared the SKITTLE Pop’d trades the traditional SKITTLES’ chewiness for a crispy and crunch texture that fans will surely love and enjoy.
The newest SKITTLES Pop’d will be available in two 5.5oz pack varieties, which includes the SKITTLES POP’d Original, featuring the classic flavors of Strawberry, Lemon, Lime, Orange, and Grape. Plus, fans can also try the new SKITTLES POP’d Sour, that features new flavors that includes Sour Lemonade, Blue Raspberry, Sour Strawberry, Sour Watermelon, and the new Sour Cherry.
If you’re planning to get the first dibs on SKITTLES Pop’d, the wait will soon be over! Starting Monday, October 21, SKITTLES Pop’d will be available through Tiktok Shop, though supplies will be limited, this will offer fans an early access before it becomes available on retail shelves. You can visit skittles.com/popd today and sign up to get notified when SKITTLES POP’d goes live on SKITTLES Tiktok Shop. The new SKITTLES POP’d will soon be available on shelves at select retailers later this fall season, and will also be available nationwide starting in early 2025.
For more snack news or to learn more about SKITTLES POP’d, or to get the latest snack updates with MARS or SKITTLES future products or snack innovations, just visit SKITTLES’ social media accounts on X (formerly Twitter), Instagram, Facebook, and Tiktok.
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From The Club
Rather than a replacement or a revamp, I’d like to think these new SKITTLES POP’d are Mars’ way of elevating their candy offerings. SKITTLES are undeniably one of the fan favorite candies, and having new varieties under their belt is one of the best ways to keep customers satisfied and keep them coming back for more. I’m not a huge SKITTLES fan, but these kinds of new candy variations interest me, so I might drop by a retail store and grab a pack when it arrives in early 2025.
