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Home Food Brands M&M’s

M&M’S Saves Halloween with Candy Rescue Services and First-Ever BOOths

Andrea Wright by Andrea Wright
October 2, 2024
Reading Time: 4 mins read
MMS Saves Halloween with Candy Rescue Services and First-Ever BOOths

Image via M&M'S

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This is not a trick! M&M’S will make sure you never run out of candies this Halloween season.

Imagine the horror of trick-or-treaters outside your home when they find out there are no more candies. While you can consider other alternatives, nothing beats the joy of getting the best Halloween candies. This year, you don’t have to worry! M&M’S got your back in making sure your candy bowls are always full of treats. The brand is back with its rescue services, giving out mouthwatering treats to those who need it the most. Seasonal candy flavors are also available to make the Halloween season even more spook-tastic!

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MMS Halloween Rescue Squad
M&M’S Halloween Rescue Squad

On Halloween night, October 31, 2024, M&M’S Halloween Rescue Squad will be back to help more consumers anxious of having empty candy bowls. The rescue services are coming back after their successful run last year. According to the brand’s parent company Mars, the M&M’S Halloween Rescue Squad ensures your candy bowls are covered this season. You’ll get all the good stuff to treat yourself and impress trick-or-treaters.

To rescue even more consumers, M&M’S is launching the M&M’S Halloween Rescue BOOths. These are the first-ever candy pop-ups that they will put up in locations with the highest number of reported “out-of-candy” cases last year. The M&M’S Halloween Rescue BOOths will come to the following locations:

  • Philadelphia, PA – booth availability is from 6 p.m. to 8 p.m. ET
  • Westfield, NJ – booth availability is from 5 p.m. to 8 p.m. ET

On Halloween night, consumers can drop by the booths and phone in for an instant candy refill. Not from the locations mentioned above? Don’t worry! M&M’S has partnered with Gopuff, an instant commerce company, to make sure the Rescue Squad is on call. On October 31, you may visit the MMS.com/Halloween-Rescue-Squad to call on the squad and request for Mars candies. The Squad will start taking calls from 5 p.m. ET; they can deliver goodies nationwide, in under an hour.

Why M&M’S Is Offering Candy Rescue Services

MMS Halloween Rescue BOOth
M&M’S Halloween Rescue BOOth in Street View

Curious why M&M’S cares so much about empty candy bowls? It’s actually based on data. According to a report released by Ipsos called Mars Tricks, Treats, and Trends, nearly 80% of consumers say they are worried about running out of Halloween candies. Additionally, this was labeled as the number one cause of anxiety during the season. So in an attempt to ease worried minds, M&M’S decided to offer candy rescue services for two years in a row.

Similar to last year, M&M’S Halloween Rescue Squad will only be available for one day. But since they expanded their operations this year, M&M’S is looking forward to “save ” more consumers on a busy and bewitching day.

RELATED: Discover the Spooktacular New Candies for This Halloween

Seasonal Favorites from Mars Wrigley

MMS milk chocolate pumpkin pie
M&M’S Milk Chocolate Pumpkin Pie

Aside from the comeback of candy rescues, Mars recently announced a new flavor perfect for the fall season. Introducing: M&M’S Milk Chocolate Pumpkin Pie. This is definitely a treat you’d want to get if you’re looking for a melt-in-your-mouth pumpkin pie experience. The new flavor features classic pumpkin pie flavors like cinnamon and nutmeg. For your Halloween stash, the M&M’S Milk Chocolate Pumpkin Pie is best paired with other seasonal treats from Mars:

  • M&M’S Milk Chocolate Ghoul’s Blend
  • M&M’S Halloween Bulk Candy
  • SNICKERS Pumpkins
  • Ghoulish Green SNICKERS and TWIX
  • SNICKERS Bar Bucket
  • Mars’ Mixed Chocolate Variety Bag

RELATED: 10 Pumpkin Spice Snacks For The Fall Season

From The Club

Refilling depleted candy bowls for Halloween just got easier, thanks to M&M’S Halloween Rescue Squad! I can attest that running out of sweets is really a source of anxiety during the spooky time of the year. It helps a lot that the squad is on call because I live outside the locations of their new BOOths. I’m sure it’s going to save me from surprise trips to the grocery store. More importantly, the kids will get excited when they see my refilled stash. I mean…who doesn’t love some candies from M&M’S?

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