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Lionel Messi Just Launched New Hydration Drink

Owen Garfield by Owen Garfield
June 4, 2024
Reading Time: 4 mins read
Lionel Messi Just Launched New Hydration Drink

Image via Más+ by Messi

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Lionel Messi has launched a new hydration drink called Más+ by Messi, and people are going crazy! The new drink aims to boost positivity not just for athletes but also for normal people. The newly launched drink is made together with The Mark Anthony Group. Messi loved the new hydration drink options, which are perfect for him as a professional athlete. This would be another great milestone for him as the co-founder of The Más+ Next Generation Beverage Co.

image
Más by Lionel Messi’s new hydration drink

Fun fact: the names of the drinks are based on the achievements Lionel Messi has in his professional soccer career. You can choose from the following options below:

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  • Miami Punch
  • Orange d’Or
  • Berry Copa Crush
  • Limón Lime League

These flavors are available in 16.9-ounce plastic containers, and they will soon offer 12 packs of different flavors. A 16.9-oz serving contains just 10 calories and 1g of cane sugar, making it full of flavor yet not sacrificing quality.

The launch will be held on June 13th in Lionel Messi’s new hometown, Miami, at a local neighborhood store. Fans will have a unique chance to get limited-edition drinks and sample Más+ before it becomes widely available.

For U.S. residents, there is early access to new product releases if they register on the ‘Más+ by Messi’ page. Also, those interested can find a press release detailing more about the product and high-resolution photographs.

Who is Lionel Messi and Más History

Lionel Messi, who is famous for his football skills and is one of the most popular and influential people right now, has taken on a new challenge in the beverage industry. He launched Más+ by Messi hydration drink, which resembles his great influence, quality, and continuous innovation. Teaming up with The Mark Anthony Group, a top company that creates and sells drinks, Messi wanted a hydration drink that would fit his athletic needs and lifestyle.

By co-founding The Más+ Next Generation Beverage Co., Messi extends his commitment from the sports arena to entrepreneurial craftsmanship. A brand bearing the name of one of the world’s top sportsmen promotes active and positive living. This partnership undoubtedly shows that “people admire quality Day by Day.”

RELATED: 12 Best Discontinued Food Snacks From the 1990s

Let’s Talk More About The Partnership

Más+ by Messi has gained extensive media coverage and is currently making a buzz on the internet. In 2021, the introduction of new flavors and healthy features like fewer calories and less sugar made it to the headlines. Messi himself has been commended by both sporting and business reports for actively participating in its creation and for turning himself from a sportsman into a businessperson.

The most noticeable new type of viral campaign was launched during major sporting events. It took advantage of Messi’s immense popularity to attract not only sports enthusiasts but also the wider population.

This new sports drink comes in four exciting flavors, each one inspired by important moments in Messi’s life.

  • Miami Punch: This fruity flavor celebrates Messi’s new home city.
  • Orange d’Or: This name hints at the prestigious Ballon d’Or award, which Messi has won a record-breaking seven times.
  • Berry Copa Crush: This flavor likely refers to the Copa América, a major soccer tournament Messi helped his home country, Argentina, win.
  • Limón Lime League: This refreshing citrus blend could be a nod to La Liga, the top professional soccer league in Spain, where Messi played for many years.

Each 16.9-oz bottle has just 10 calories and uses only 1 gram of cane sugar. Soon, you’ll also be able to buy Más+ in convenient 12-pack cans.

From The Club

When I hear the name Lionel Messi, I only hear one of the best soccer players ever to live and one of the most influential, too. And hearing that he launched his own beverage drink brand, I’m sure this will surely be a hit, especially for those who idolize him. Personally, I think the packaging is cool and reminds me of the ‘Prime’ design owned by Logan Paul and KSI. I hope the drink itself tastes good, too, I’m looking forward to getting a few!

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