No matter how job listings attract Gen Zs by looking for a “rock star” applicant, we all know that many are still looking for “very demure, very mindful” ones who can “slay” the job. But come on, we all want employers who can embrace our #brat (not literally 😅) and spirited personalities that we give to our workplaces.
Following National Authenticity Day and job hunting season, Jack Link’s and Frito Lay are giving Gen Zs a chance to meat their inner flavors to empower them. With this, they created flavorful headshots that show Gen Z’s unique personalities. And, of course, *drumroll please* a once-in-a-lifetime experience fit to match the new look of a lead guitarist, stallion trainer, or racecar driver!
Sounds cool, right? All you have to do is head over to meatyourinnerflavor.com and upload one of your selfies from three of the Flavor Filters of a lead guitarist, stallion trainer, or racecar driver.

Make sure to enter while on the site for a chance to win an experience based on the Flavor Filters through September 15, 2024. Each prize package comes with gift cards – for concerts, horseback riding, or racecar rides — and also prizes of Jack Link’s snacks and $5,000 cash!
Those who joined are also encouraged to rock the professional world by posting their flavorfied photos on LinkedIn with the hashtag #OpenToFlavor. Isn’t this the perfect way to show Gen Z’s vibrant side to the professional world?
The Legendary Collaboration of Jack Link’s and Frito-Lay
This “legendary” collaboration of Jack Link’s and Frito-Lay would bring fans to the next dimension of snacking with its lineup of beef jerky, meat sticks, and more. The team-up with Frito-Lay means that Jack Link’s could use their flavored seasoning of famous chips such as Doritos Spicy Sweet Chili and Flamin’ Hot Original. Imagine these seasoned on meat jerky! Now that’s the real treat we’re talking about!

If you think about it, why settle for the expected, right? Meat jerky tastes good, but how is it different from other jerky brands? Grab your Jack Link’s x Frito-Lay collab snacks today to meat your inner flavors. They’re also perfect for snacking and sharing with your colleagues and friends.
Check out the following meat jerky snacks you can choose from:
- Jack Link’s Flamin’ Hot’ Flavored Original Beef Jerky
- Jack Link’s Doritos Spicy Sweet Chili Flavored Beef Jerky
- Jack Link’s Flamin’ Hot Original Flavored Sticks
- Jack Link’s Doritos Spicy Sweet Chili Flavored Meat Sticks
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Deep Dive Into The Flavors Filter Campaign
The recent collaboration between two big snack brands – Jack Link’s and Frito-Lay, is an innovative approach to market towards their big consumers, which are the Gen Zs. What better way than to speak on their struggles, right? Jobs are a big part of Gen Z’s lives since most of them are fresh out of college or looking to advance their careers further. Not to mention, Gen Z has distinct styles, as seen on social media.
But let’s face it, the corporate world isn’t exactly the place to display personal styles and vibrant personalities, as it is often depicted as cold and unforgiving. That is why Jack Link’s and Frito-Lay are touching this cold ground by bringing their Flavor Filter campaign inspired by Gen Z.
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From The Club
As a 20-something working Gen Z, Jack Link’s and Frito-Lay’s collaboration is good news to me as it shows the fun side of a routine seen as dreadful by many. What’s even great is the brands giving fans a chance to win a new experience that heals their childhood. I’m calling on snack brands to take notes! But for now, I might just grab a bag of Jack Link’s and Frito-Lay’s meat jerky to snack on while at work. Cheers to the jobs that pay the bills! ✨










