Gushers has reintroduced its fan-favorite fruit-flavored snack with a twist! First introduced in 1997, Gushers Watermelon quickly became one of the fan favorites with its flavorful taste. It was on most retail stores’ shelves until 2013. Now, after more than a decade, dedicated snack lovers can celebrate the return of this popular summertime flavor!
The return of Watermelon Gushers is paired with the new Sour Apple in a variety pack. You can find these in a 6-count box for $4.69 or a 20-count box for $10.29. They have already been spotted at a few Walmart and Redner’s locations. You can now enjoy the delicious taste of Watermelon Gushers again and experience the new Sour Apple flavor.
Gushers In The News
General Mills, the parent company of Gushers, has teamed up with different social media influencers over the past two years to stay popular in the competitive snack market. In 2021, they worked with famous TikTok stars to create fun and creative content, which helped Gushers become well-known to a new generation of snack lovers.
Gushers created a viral sensation in 2022 by introducing limited-edition mystery flavors. Fans were encouraged to guess the flavors, with winners receiving special prizes. This interactive approach renewed consumer interest and attracted a wider audience.
As we know, Gushers has been doing creative marketing each year to maintain its popularity. Before the actual release, the snack brand has been the talk of having rumored that the comeback will happen any time soon. Some of the food enthusiasts expected the release as well. Right now, the revamped Gushers Watermelon flavor has been improved with an added Sour Apple variety and is available at select Walmart and Redner’s stores.
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So, What’s New With Gushers Watermelon Flavor?
Bringing back Watermelon Gushers has reignited the passion of loyal fans and introduced the popular flavor to the new generation. This lasting love for Watermelon Gushers shows the brand’s commitment to recreating and innovating a fan-favorite snack flavor.
The re-launch strategy for Gushers involves improving the old flavor and adding a twist. By packaging Watermelon and Sour Apple together in a variety pack, Gushers aims to attract both longtime fans and curious newcomers. Offering 6-count and 20-count options caters to different needs, whether someone wants a small treat or to stock up for regular snacking.
Watermelon Gushers delivers the same juicy burst that the people love and the chewy texture that made them popular in the late ’90s, while the Sour Apple flavor offers a unique, delicious twist for those who enjoy a sour kick. As of the announcement, the new flavor has received positive feedback from those who bought it from either the physical stores or those who tasted the old flavor and are really impressed by the twist, even though they haven’t tasted the new one yet.
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From The Club
I’ve seen many fan-favorite snack comebacks, and they always lead to only one result: bringing back the hype and making old consumers get excited again! Gushers is no exception; its recent revamp of the popular Watermelon flavor has gained a lot of popularity, and it has been receiving positive feedback with the new twist of adding a Sour Apple variety.
By the way, if you like watermelon flavor in specific, maybe you should try Del Monte’s Bubble Fruit Twist the comes in a few flavors as well including Watermelon! I’m pretty sure you’ll love it too.
Image and tip courtesy of @markie_devo
