Enjoy the comforting flavors of the season with Pillsbury Funfetti’s new additions to their The Elf on the Shelf baking line.
Nothing beats a weekend afternoon spent at home while enjoying a homecooked meal and mom’s baked pastry. That’s the kind of Holiday season Pillsbury wants us to have and enjoy that’s why they are adding more limited-edition baking mixes and frostings to The Elf on the Shelf lineup. Available through December 2024, here are the six new festive mixes and frostings from Funfetti’s The Elf on the Shelf:
The Elf on the Shelf Baking Mixes Lineup
- Funfetti The Elf on the Shelf Swirl Red & White Vanilla Cake Mix: This cake mix includes one red cake pouch and one white cake pouch, creating a vanilla-flavored swirl cake, or equivalent to 24 swirl cupcakes.
- Funfetti The Elf on the Shelf Hot Cocoa Whipped Frosting: Get a delicious cocoa flavored frosting that includes a festive holiday blend of sprinkle bits added in the lid.
- Funfetti The Elf on the Shelf Peppermint Vanilla Whipped Frosting: This new baking mix features a classic peppermint vanilla flavor along with holiday sprinkle bits in the lid.

Meanwhile, here are the products that are only exclusively available at Walmart:
- Funfetti The Elf on the Shelf Marshmallow Swirl Fudge Brownie Mix: Delicious fudge brownie with gooey marshmallow swirls
- Funfetti The Elf on the Shelf Peppermint Vanilla Whipped Frosting with Peppermint Candy Cane Blend Sprinkle Bits
- Funfettin The Elf on the Shelf Snickerdoodle Cookie Mix
But that’s not all, Funfetti makes sure that the holiday season is reflected even on The Elf on the Shelf packaging! Each boxed baking mix features fun cutouts at the back part, for customers to leave out for their Scout Elf. This makes The Elf on the Shelf tradition a lot easier and fun for both parents and kids.
Dan Anglemyer, the Chief Operating Officer at Hometown Food Company, shared how thrilled they are to have the opportunity to continue the successful partnership with The Elf on the Shelf through the expansion of their Funfetti holiday product offerings with options like cake, cookie, and brownie mixes, along with three delicious frosting varieties. He also added that these limited-edition products features the fan favorite Scout Elf combined with the delicious and fun moments that Funfetti will create in the kitchen for the whole family this Holiday season.
Helen Bransfield, the Executive Director for Licensing at The Lumistella Company, also stated how Funfetti The Elf on the Shelf Baking Mixes and Frostings are the perfect way to bring the tradition into kitchens and homes this season. She also shared that Scout Elves love sweets, and with the new lineup of treats, the whole family will have a lot of magical moments at the kitchen table or even cozied up on the couch watching their favorite Christmas movie.
Consumers can grab the new Funfetti The Elf on the Shelf Baking Mixes and Frostings at retail stores’ seasonal and baking aisles nationwide, with the retail price between $2.50 to $5.00. For more details, snack news, baking tips, recipes, and activity ideas, consumers can visit PillsburgerBaking.com or follow @PillsburyBaking and @Funfetti on Facebook, Instagram, and Pinterest.
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From The Club
Funfetti’s new The Elf on the Shelf baking mixes and frostings suddenly take me back to my childhood filled with warmly baked pastries by my mom and grandma. Those were the simpler but happier days. Even though times have changed, I would love to experience those times again. But now I’ll be the one baking for my mom and I’ll still reserve a plate for my grandma, hoping she can join us even if she’s no longer around.










