Think you are on the losing side this football season? Cheer up! Hellmann’s is here to give you a little ‘mayotivation.’
It could be difficult to show up at tailgate parties when everyone expects your favorite team to lose. But hey, there’s that euphoria you can look forward when your team ends up winning. Hellmann’s knows the struggle at the beginning that’s why they’re offering some mayotivation to fans of underdog teams by providing the essentials for a successful watch party.
In the next four Sundays, starting September 29, 2024, Hellmann’s will hit the road in a tailgate-inspired RV to deliver game day food spreads. This is the brand’s way of spreading some mayotivation to fans of underdog teams, ensuring that everyone will enjoy game days. In addition, Hellmann’s is uniting the worlds of mayonnaise and football by covering the food spread for watch parties. This should remind everyone that mayo has always been a tailgating favorite and it’s an ingredient that completes game day dishes.
Every Sunday, America’s #1 mayonnaise brand will visit the home city of an underdog team, covering the food spreads for groups of 5 to 6 fans. More generous rewards await, including merch and other mayotivating surprises. The tour’s first stop is in Jacksonville, Florida, wherein fans can also meet “Manny Mayo,” Hellmann’s new mascot.
Curious where the next stops will be? Follow @HellmmansMayonnaise on Instagram and check the areas covered for October 6, October 13, and October 20. For the latest snack news, check out our recently published articles.
Hellmann’s in the Football Scene
This year, Hellmann’s efforts to deepen its footprint in the world of football has been noticeable. Aside from launching its mayotivating RV tour across the country, the brand made social media buzz because of its other collaborations and marketing activities during this season.
- Will Levis No. 8: Hellmann’s partnered with star quarterback Will Levis to launch the Will Levis No. 8, the first-ever mayo-inspired fragrance. It’s been described to have coffee undertones, musk, vanilla, tart lemon, and of course, mayonnaise accord. According to the mayo brand, the parfum de mayonnaise has been created to give off an aura of greatness and a rich and creamy essence. Aside from the launch of a unique perfume, Hellmann’s also tapped Will Levis for a series of 15-second TV spots where the quarterback shares humorous motivational statements.
- Shoppable QR codes: To widen the promotion of its product, Hellmann’s is also utilizing shoppable QR codes on CBS Sports and The Drew Barrymore Show. This transforms and most likely improves the ordering experience of customers and sports fans whenever they see Hellmann’s product on TV screens.
RELATED: Will Levis Teams Up with Hellmann’s for a Game Changing Product
More Snack Options for Game Day
Looking to add something new to your snack table? I got you. If you don’t have the time to create snacks from scratch, or just don’t feel like going through it all, these new releases are perfect for you. There’s something sweet and something spicy; your taste buds will thank you later.
Spicy Pimiento Cheese Chips
Let’s welcome a new potato chip from Kettle Brand. Available for a limited-time only, this item features a combination of spicy and cheesy flavors. One bite should remind you of the pimiento dip! The brand is also known for their extra-thick chips and I’m sure this will have you doing a touchdown dance. Get the new flavor, be bold, and mix it with other Kettle Brand’s flavors like Sea Salt, Honey Dijon, and Farmstand Ranch.
Football Mix of Gummies
Want something chewy with subtle sweetness? Look no further than HARIBO’s Football Mix. It features six flavors: raspberry, strawberry, lemon, apple, pineapple, and orange. The gummies still got that softness that we love. The main difference though lies in their shapes. In celebration of the NFL season, the gummies take the shape of helmets, football jerseys, and footballs.
RELATED: All the Latest in Sodas, Toppers, and Candies You Must Try
From The Club
Let’s be honest, game day bites are among the top things we look forward to during football season. And if I were to get a game day spread for free…it would already be a winning moment for me. Hellmann’s is so creative for launching the RV tour to promote its condiment (and also thoughtful for supporting fans of underdog teams). I’m sure a little mayotivation can go a long way for them!
