Hey, Reese’s fans, your favorite candy bar is taking you on a trip to the recently erupted Mt. Reese’s! Be careful, as it’s a chocolatey way on the trail.
Reese’s is back again with another new product, and it’s about to get chocolatier than it already is! If you love their Peanut Butter Cups, you might also fall in love with the new Reese’s Chocolate Lava Big Cup. Resembling the popular dessert of lava cake, this latest offering features a rich and gooey chocolate explosion center that complements the chocolate and peanut butter combination.
To add to the excitement of its BIG release, the brand has created a CGI chocolate and peanut butter lava volcano to tease fans. This virtual creation of a lava volcano made for Reese’s lovers brings the decadence of their latest addition to the Big Cup line to Mt. Rainier.
Starting this August, you can now sink your teeth on Reese’s Chocolate Lava Big Cup as they are available in standard and king sizes at retailers nationwide. Check out Reese’s official social media accounts to Mt. Reese’s erupting more choco goodness for fans.
Behind The Big Release
Reese’s is surely betting their chances on another success following fans’ warm welcome of the Caramel Big Cup.
Mt. Reese’s CGI is just the perfect launch for introducing a product that they plan to set on success. If you think about it, the lava cake effect plus Mt. Reese’s explosion is a genius strategy to make fans remember not only the Chocolate Lava Big Cup but also the brand.
Melissa Blette, Senior Brand Manager of Reese’s, said that they felt the excitement that erupted when they gave fans the Chocolate Lava Big Cup. It’s definitely a satisfying treat that Reese’s has never done before. It’s a testament that the brand is innovating their offerings to satisfy the Reese’s cravings of fans.
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A History of Erupting Success
The story of Reese’s, a subsidiary of Hershey’s, is an erupting success following the many hurdles faced by the founder, Harry Burnett Reese, who wanted nothing in life but to be successful. By the age of 38, he was hired by the Hershey Chocolate Company to manage one of their dairy farms. It was when Reese would have his big break of finding a job that best suited him as he learned the ins and outs of the chocolate business.
However, another hurdle came in his life when he lost his job at the dairy farm due to costly operating expenses. He took on three more jobs to support his family and start a chocolate company called the R&R Candy Company. Not seeing the light of day, he came back to the Hershey Chocolate Company to work in the shipping department. It was then that he experimented by making candy in his basement.
After two years, Reese was free to quit his job at Hershey’s as he went on with his own company. He started selling his Peanut Butter Cups invention, which became a massive hit. The Hershey’s Company supplied Reese with his chocolate needs, and soon enough, Hershey’s acquired the business in 1963.
Best Reese’s Releases
Let’s take a look at some of the best Reese’s chocolates throughout the years.
Crunchers
Do you remember the Buncha Crunch? It’s Reese’s mini peanut butter chips, rice puffs, and peanuts covered in Reese’s chocolate. Now imagine those crunchy Rice-Krispies smothered in Reese’s goodness. That’s the sweet treat we’re talking about!
1-pound Bunny
Who doesn’t remember this Reese’s Easter special? The 1-pound Bunny is filled with even more peanut butter filling, and covered in a thin layer of Reese’s chocolate. As a kid, I imagined this to be the perfect Easter basket treat!
Dipped Pretzels
If you’re a Reese’s lover, then these Dipped Pretzels are the perfect snack to satisfy those midnight cravings! Crunch and Reese’s always goes well together and Reese’s is well aware of that. The Dipped Pretzel snacks feature a mix of sweet and salty tastes that you can’t resist.
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From The Club
I’m a member of the Reese’s lovers club as it’s one of my most favorite chocolate brands ever! I’m not much of a peanut butter person, but I love a good old peanut butter cup. Although I admit that the Chocolate Lava Big Cup’s chocolate center is not thrilling enough for me since I prefer the classic Peanut Butter Cups. But hey, there’s no harm in trying to get a gooey bite or two!
