Your holidays aren’t complete without streaming your favorite classic Christmas movies. But as much as those classic movies give you comfort, part of a holiday movie marathon is watching the newly released ones. With that being said, the Christmas action movie Red One is premiering tomorrow, November 15, and you should definitely go to your local movie theatre to watch it along with some M&M’s for snacks — preferably the red one. 😉
M&M’s is bringing moviegoers together this holiday season by partnering up with Amazon MGM Studios’ action-packed film “Red One.” But after learning that the film wasn’t about him, M&M’s very own Red is asking fans and moviegoers to help him in his mission to land him, and M&M’s a role in the film. How would he do that? Well, he will offer some special and limited-time gifts. After all, there’s no Red One without Red, right?
Rankin Carroll, Chief Brand Officer of Mars Wrigley, said that as M&M’s is the most talked about candy brand in the entertainment industry, teaming up with a soon-to-be holiday movie classic was a natural fit and good move for the brand. Carroll added a backstory that since some say that their candies are more popular than Santa, they enlisted the help of the spokescandies crew led by Red to spread joy and a little bit of M&M’s this holiday season.
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M&M’s Snack Jacket
Presenting the very first gift from Red and M&M’s is a unique jacket that you will definitely love. Aligned to the U.S. premiere of Red One on November 15, M&M’s designed a first-of-its-kind jacket made for every moviegoer to sweeten their experience.
The limited-edition jacket is designed for functionality as it includes the following features, functionality wise:
- Outer pockets to hold your M&M’s
- Sleeve for napkins to go
- Strap to hold snuggly hold the popcorn in place
- Pocket to keep movie pass
- Built-in light to help find your seat
And the best part? The jacket resembles Red, and bringing your unique jacket to the moviehouse will help Red be in the movie.
In honor of M&M’s seven iconic spokescandies, two jackets of seven will be dropping on M&M’s website. Make sure to mark your calendars for November 15 at 7 a.m. PT and 7 p.m. PT. M&M’s is making the deal even sweeter as each jacket costs the average retail of popcorn and M&M’s combo at the movies, so we’re looking at around $11.75. Availing of the jacket will also include a complimentary annual movie pass.
Popcorn Buckets
We get it; the jackets are a cool must-have in your closet or collection, but the limited number of jackets isn’t enough for everyone. Don’t worry, M&M’s is releasing the Popcorn Buckets for everyone in the “Red One” theme, of course. They’re available to get at AMC theatres nationwide so fans can store their popcorn and M&M’s combo.
Sweepstake for a Grand Hollywood Experience
Ever dreamed of traveling to the land of the stars? You have the chance to do so as M&M’s is opening sweepstakes for fans all around the world. From November 15, 2024, to January 2, 2025, M&M’s will be giving fans a chance for a getaway trip to Hollywood for two. Visit M&M’s website to learn more information, official rules, and prizes.
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From The Club
The idea behind M&M’s and Red One is hilarious, but it makes sense completely. When you say the “Red One,” it may pertain to the red M&M candy, and learning that the film isn’t about him is quite sad. That jacket was one unique surprise, as I never thought someone could come up with such a concept. I appreciate how carefully and thoughtfully the jacket is designed for moviegoers, and I guess it’s the perfect fashion staple this winter. 😂
